Brand System

Philly Rental Buddy Style Guide

The colors, type, and voice that keep every page feeling like us: friendly, clear, and unmistakably Philadelphia.

This page is a reference for the Philly Rental Buddy brand. The palette and typography below match the live site theme exactly. Imagery leans into approachable, real Philadelphia scenes: rowhomes, neighborhoods, and relieved landlords.

Color palette

Primary#CC3B3B
Secondary#E15A5A
Accent#DB8181
Surface#FFF5F5
Background#F3F4F6
Ink#0A0A0A

Fredoka over Nunito

Fredoka carries all display headings: rounded and playful without losing authority. Nunito handles body copy: friendly, highly readable, and comfortable at long lengths. Headings sit in mixed case; buttons stay bold and rounded.

Fredoka, the display face

Nunito: friendly, readable body copy for every paragraph on the site.